James Dyson is known as the inventor of cyclonic vacuum cleaner technology. He also designed products for hair care, air treatment, lighting and hand dryers.

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For this assignment, I had to make a demo store for Dyson in the warehouse Hudson's Bay on the ground floor next to the escalators. I started conducting research into the air multiplier because I was curious about the peculiar design.

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I questioned myself what would attract the customers to the demo store. Then I changed the little fan into a large object with little fans in it. To show the way the air multiplier works, I placed a balloon in the middle. If the air multipliers turn on, the balloon will go with the air flow and you'll get a turning showpiece in the middle of Hudson's Bay.